4 Tips for Making Link Building Part of Your Routine
Inbound links, links leading from other websites to your website, are very important in achieving higher search ranking and direct traffic to your site (provided they are high quality links and relevant to your business). The activity of link building allows you to connect with other businesses online, creating a strong online network and opening the door to professional relationships. Here are five easy ways to make link building a natural part of your business process:
- Ask for links anytime you begin work with a new client or vendor. Whether you’re on the giving or receiving end of a product/service, its important to ask for a link and to be willing to provide one for the client/vendor - its mutually beneficial.
- Ask colleagues, business partners and mentors to link to you. These are people who know you and can provide not only a link, but some related information to provide context for site visitors.
- Request a link from any organizations you belong to. And once the link is live, verify that the information is correct and that the link works.
- Post press releases on online PR distribution sites like PR Web and PR Newswire. Be sure to include a link to your website in your press release.
Extra tid-bit: Allocate 5 minutes everyday to identify new websites that would make good link partners for you. If you make this task a part of your work schedule everyday, it will soon become second nature.
