great small business web marketing resource!
Just finished reading How to Win Sales & Influence Spiders by Catherine Seda. The book is divided into two sections. Section one deals with online public relations and includes discussions on SEO, blogging, press releases, etc - things that would help you earn higher ranking in the search engines, as well as attracting the attention of the press. Section two is a look at online advertising and how to make it more effective for your business.
The book is a great, non-technical introduction to these topics. It is not a resource for the experienced website designer or search engine marketer - but then, it was not created for those audiences. Instead, Seda provides an overview of website marketing, online public relations and online advertising for the business owner, focusing primarily on the potential benefits of these elements.
I would recommend this book to any business person who is trying to understand how the Internet can positively impact their business.
