a web copywriting resource you need to read!
A few years ago, my business partner stumbled across a great web copywriting resource - Net Words, a book by Nick Usborne. The book is easy to read and to apply, regardless of your particular role in your business. We read, we learned and we used many of his principles for writing effective headlines, powerful emails and dynamic website content. I recently rediscovered Mr. Usborne and his website Excess Voice, which contains tips, articles and a variety of other website copywriting resources (including a very useful newsletter). If you’ll be writing copy for the web, whether a few pages or thousands, I strongly recommend you check out his website - especially if you are interested in creating optimized copy that will help you with your customers and the search engines at once.
